Ghana and Africa’s all-time leading World Cup goalscorer, Asamoah Gyan, joined global sportswear giant PUMA to unveil the Black Stars’ new kit ahead of the 2026 FIFA World Cup.
The launch, held at Domino Square in New York City, placed Ghana firmly at the heart of a global showcase that featured 10 other nations across four continents.
PUMA, in a press release, described the event as “placing football, music, food, and culture at the center stage in a celebration of the game.”
“Rather than launching in a stadium setting or in a cinematic brand film, PUMA chose to reveal the kits in play, worn first by local community players from each nation on the streets of New York,” portion of the statement said.
Heading to the World Cup later this summer, the Black Stars among five African nations backed by PUMA. The others are Morocco, Senegal, Côte d’Ivoire, and Egypt.
PUMA, a long-standing partner of Ghana football since the mid-2000s, will kit close to a quarter of all teams heading to the World Cup, with Africa forming a significant part of that presence.
“At the heart of that presence is PUMA’s strong connection to Africa,” the company noted, highlighting the role of its five partner federations in “shaping the energy, identity, and future of the global game.”
The unveiling also reflected football’s global diversity, with European nations — Portugal, Czech Republic, Switzerland, and Austria — joined by Paraguay and New Zealand.
In a break from tradition, the kits were unveiled through a street football concept, with community players wearing them first in a structured 4v4 tournament.
“We wanted to connect with the fan communities by showing up in the places and moments that matter to them. This event was built on that belief, offering local football players the chance to experience these fresh new kits in action before anyone else: on their own city pitch” , said Nadia Kokni, PUMA Vice President Global Brand Marketing.
Football legends Ricardo Quaresma, Asamoah Gyan, and El Hadji Diouf were present, symbolising a connection between past and present.
The event blended sport and culture, with a live performance from Ghanaian artiste Black Sherif adding to the atmosphere, alongside DJs and cultural showcases from participating nations.
With up to 11 nations set to wear PUMA kits at the World Cup, the brand is positioning itself strongly on the global stage.
“The culture of Football is what drives us, and this collection reflects that commitment. Equipping nations across four continents, with close to a quarter of all nations heading into this summer’s biggest competition wearing PUMA, we’re showing up at football’s biggest moment, reinforcing PUMA’s position as one of the leading brands in international football.
“Combining cutting-edge performance innovation with cultural identity, this collection unites technical excellence and the spirit that brings nations together on the world’s biggest stage”, said Dominique Gathier, PUMA Vice President Teamsport.
The 2026 kit collection will be available from March 24, featuring ULTRAWEAVE technology and dryCELL fabric, with replica jerseys produced through RE:FIBRE as part of PUMA’s sustainability drive.
